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YouTube 对“AI 劣质内容”的新战役:创作者如何在2025年末通过真实内容仍然赚取可观收入
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YouTube 对“AI 劣质内容”的新战役:创作者如何在2025年末通过真实内容仍然赚取可观收入
YouTube 在2025年悄然重新划定了“真实”和“不真实”内容的界限——而这条界限现在直接关系到你的收入。如果你为了扩展频道而使用 AI、模板或重复剪辑,这些新的货币化规则可能会让你的 RPM 暴跌……或最终奖赏那些真正打造原创知识产权的创作者。
Why This Matters Right Now (Mid‑November 2025)
In the last few months, YouTube has rolled out and clarified a major monetization update aimed at what the internet is calling “AI slop”—mass‑produced, repetitive, low‑effort videos that flood the platform. Key timeline and context:- On July 2, 2025, YouTube announced a policy update targeting “mass-produced and repetitious content,” effective July 15, 2025. [1]
- The update clarifies that **channels using inauthentic, recycled, or spammy AI content risk demonetization or limited ads**, even if they’re currently in the YouTube Partner Program (YPP). [2]
- In follow‑ups, YouTube has emphasized that **AI itself is not banned**—but content must be “original” and “authentic,” with clear human input and transformation. [3]
- Creators are increasingly reporting confusing appeals and sudden monetization changes, indicating that **AI‑powered enforcement is already active** and not always transparent. [4]
The New Monetization Rules: What YouTube Actually Cares About
###1. The Two Red Flags: Mass‑Produced & Repetitive
YouTube’s own language around inauthentic content highlights two key patterns: [6]- Mass‑produced content – Hundreds or thousands of near‑identical videos auto‑generated with the same structure, voice, and visuals.
- Repetitious content – Content that reuses the same clips, scripts, or formats without meaningful new value.
- “Top 10 Facts About X” channels using the same AI voice, stock footage, and script pattern for 1,000 uploads.
- AI‑generated news summaries reading off the same RSS feeds as hundreds of other channels.
- Compilation channels re‑uploading trending clips with minor edits.
2. What Still Qualifies as Authentic (Even With AI)
YouTube and independent coverage have clarified that **AI‑assisted content can still earn ad revenue** when it shows genuine creative input: [7] Authentic content typically includes:- On‑camera personality (even if B‑roll or AI tools help).
- Transformative commentary (e.g., reactions with deep analysis, editing, and narrative).
- Unique scripting or storytelling that can’t be trivially replicated by spamming a prompt.
The Money Math: What’s at Risk (and What’s Possible)
###1. The Downside: RPM Compression for Inauthentic Channels
Based on recent reporting and creator experiences: - YouTube’s crackdown can result in: - **Demonetization** of entire channels (loss of all ad revenue). - **Limited ads** and dramatically lower RPMs for borderline content. [8] - Creators relying on AI‑slop content farms have reported **RPM drops from the $3–$6 range to cents per 1,000 views** once flagged or restricted (in line with typical “limited ads” RPMs reported in forums and case studies). If you’re pulling 2M views/month on risky content at a $4 RPM: - Before enforcement: 2,000 × $4 = **$8,000/month** in ad revenue. - After limited ads at $0.50 RPM: 2,000 × $0.50 = **$1,000/month**. 👉 That’s a **$7,000/month haircut** just because your content looks mass‑produced. ###2. The Upside: Shopping + Authentic Channels = Stacked Income
YouTube’s September 2025 “Made On” announcements show how fast Shopping is growing: YouTube Shopping Snapshot (2025):
[9] For mid‑sized creators, this means: - Ad revenue might be **$3–$8 RPM on long‑form**, but
- **Shopping + affiliate** can easily add another **$5–$20+ “effective RPM”** when you sell higher‑ticket products (courses, gear, software). --- ## - 5× year‑over‑year GMV growth.
- 500,000+ creators enrolled in Shopping.
- Expansion with major brands like Nike, Etsy, Best Buy.
- AI‑based product tagging and creator matching for brands rolling out through 2026.
3 Authentic‑First Channel Models That Survive the Crackdown
###Model #1: The “Show Your Work” Expert Channel
Best for: Educators, coders, designers, marketers, analysts. **What it looks like:** - You on camera (or screen‑share) walking through real workflows: - “I build a $500 Notion system for a client (start to finish).” - “I optimize a YouTube channel from $5 to $20 RPM.” - AI helps with: - Script outlines - B‑roll generation - Title/thumbnail ideas But you’re clearly the human expert. **Monetization stack:**- Ad revenue (YPP).
- YouTube Shopping links to tools you actually use (SaaS, templates, gear).
- Off‑YouTube products (Notion systems, templates, coaching, courses).
Example Money Map:
- 100K views/month on tutorials at $6 RPM = $600/month ads
- 2% click‑through on Shopping links → 2,000 clicks
- 3% conversion on a $99 Notion system = 60 sales → $5,940/month
- Total ≈ $6,540/month, where ads are the smallest line.
Because your content is rooted in your own screens, code, and process, it’s **highly defensible** under the new rules. --- ### - 100K views/month on tutorials at $6 RPM = $600/month ads
- 2% click‑through on Shopping links → 2,000 clicks
- 3% conversion on a $99 Notion system = 60 sales → $5,940/month
- Total ≈ $6,540/month, where ads are the smallest line.
Model #2: The Deep‑Dive Reaction & Commentary Channel
Best for: Culture critics, tech reviewers, finance/creator‑economy analysts. YouTube has clarified that **transformative reaction/commentary content remains monetizable**, as long as it adds meaningful insight or editing. [10] **What it looks like:** - Long‑form breakdowns of: - New platform policies (like this monetization update). - Viral AI tools. - Creator business case studies. - You mix: - Facecam + screen‑recording - Data overlays (charts, revenue screenshots where allowed) - Unique opinions and predictions **Monetization stack:**- Ad revenue on long‑form and segmented Shorts.
- Affiliate links to tools you break down (editing software, AI tools, creator platforms).
- Sponsorships with those same tools once you have proof of conversions.
| 指标 | 低投入的“新闻垃圾” | 深度解析评论 |
|---|---|---|
| Monetization Risk | 高(重复性摘要) | 低(具变革性、原创) |
| Ad RPM | $0.50–$2 (when limited) | $4–$12 (business/tech niche) |
| Brand Deal Potential | 低 | 高(B2B 工具偏好) |
| Longevity | 短期 | 长期且值得连播 |
Model #3: Commerce‑Native Channels With In‑Stream Shopping
Best for: Product reviewers, DIY/makers, fashion, home, niche hobby creators. YouTube is explicitly pushing **in‑stream shopping and dynamic sponsorship slots** that can be resold over time. [11] **What it looks like:** - You create videos like: - “I tested 5 $50 microphones for small creators.” - “Build a $500 productivity desk setup on Amazon.” - You use Shopping features to: - Tag products in‑video. - Add brand site links on Shorts. - Let YouTube’s AI auto‑tag products mentioned in your video. **Monetization stack:**- Ad revenue + Shopping affiliate/commission via merchants.
- Future: dynamic sponsorship slots you can re‑sell on older videos once YouTube’s feature rolls out in 2026.
Example 30‑Day Goal:
- Publish 8 shopping‑ready videos (2/week).
- Each video targets 15–20K views via search & Shorts.
- Aim for 1–3% click‑through on tagged products.
- Negotiate private affiliate bumps (5–15% extra) once you show conversions.
--- ## - Publish 8 shopping‑ready videos (2/week).
- Each video targets 15–20K views via search & Shorts.
- Aim for 1–3% click‑through on tagged products.
- Negotiate private affiliate bumps (5–15% extra) once you show conversions.
How to “De‑Slop” Your Channel in the Next 14 Days
###Step 1: Audit Your Back Catalog for Risk
Create 3 buckets:- Green: You on camera, clearly original, heavy commentary, unique visuals.
- Yellow: AI voice‑over, stock footage, templated script—but with your own research or insights.
- Red: Auto‑generated, reused scripts, compilations, or near‑duplicates with little transformation.
🔎 Fast filter: If a stranger could recreate 80% of your video by pasting your title into an AI tool + a stock‑footage site, it’s probably Yellow or Red.
Immediate moves: - Set **Red videos to unlisted** or remove them (especially if they’re recent and high volume).
- Improve or re‑shoot high‑view Yellow videos with on‑camera intros, personal stories, clearer analysis. --- ### Step 2: Add Obvious Human Signals
You’re not just doing this for the algorithm—viewers reward it too. Add at least 2 of these to your next 10 uploads:- On‑camera cold open (15–45 seconds) where you explain what you’re testing, teaching, or reacting to.
- Personal story or data point (“This change cut my RPM by 40% in July; here’s how I fixed it.”).
- Hand‑drawn or screen‑recorded explanations vs generic B‑roll.
- Visible tools, dashboards, or workspaces that are clearly yours.
Step 3: Shift AI From “Generator” to “Assistant”
AI should make your **creative work faster**, not replace it. Keep
- AI for outlines and idea generation
- AI for title/thumbnail brainstorming
- AI for B‑roll generation or minor visuals
- AI to help with research summaries (which you verify)
- AI for outlines and idea generation
- AI for title/thumbnail brainstorming
- AI for B‑roll generation or minor visuals
- AI to help with research summaries (which you verify)
Drop or Reduce
- Fully AI‑written scripts read verbatim
- AI voice‑over channels with no on‑camera presence
- Zero‑edit compilations auto‑pulled from other platforms
- Mass cloning the same structure across 100s of uploads
- Fully AI‑written scripts read verbatim
- AI voice‑over channels with no on‑camera presence
- Zero‑edit compilations auto‑pulled from other platforms
- Mass cloning the same structure across 100s of uploads
Step 4: Layer Commerce On Top of Your Best Videos
Use YouTube’s Shopping momentum to diversify away from pure ad revenue. Practical steps:- Apply for Shopping features through YouTube (if available in your region and category).
- Retrofit **top 20 videos by views** with:
- Clear product mentions.
- Affiliate links via Amazon, Etsy, or direct brand programs.
- Shopping tags when available.
- For every new tutorial or review, ask: “What product, tool, or template naturally fits here?”
What About Appeals and False Flags?
Reports in the last week show creators challenging YouTube’s claims that appeals are manually reviewed—many say they receive responses in minutes, suggesting heavy AI involvement. [13] If you get hit:- Document everything – screenshots of your dashboard, specific videos flagged, timestamps.
- Submit a focused appeal:
- Explain how your content is original (on‑camera presence, unique footage, personal IP).
- Call out any misclassification (e.g., commentary vs “reused content”).
- Post a calm, factual breakdown on X (Twitter) or LinkedIn tagging @YouTubeCreators. A few high‑profile cases have driven clarifications and reversals when coverage picked up. [14]
Putting It All Together: A 14‑Day Action Plan
Day 1–3: Risk + Revenue Audit
- Bucket all existing videos into Green/Yellow/Red.
- Unlist or delete the worst 10–20% of Red uploads.
- List top 20 videos by views and identify 1–3 products/tools each can naturally promote.
Day 4–7: Human‑First Content Sprint
- Outline 4 new videos using AI as an assistant (not a script generator).
- Record on‑camera intros and personal stories for each.
- Integrate at least one shopping/affiliate angle per video.
Day 8–10: De‑Slop & Upgrade
- Re‑record intros or commentary for 5 Yellow back‑catalog videos with strong search traffic.
- Swap generic B‑roll for screen‑shares of your real workflows or unique visuals.
- Update titles/descriptions to reflect real expertise, not generic clickbait.
Day 11–14: Commerce Layer + Data Check
--- ## - Apply or verify access to YouTube Shopping and product tagging.
- Add or refine affiliate links and tagged products on top 20 videos.
- Track:
- RPM changes post‑cleanup.
- Click‑through rates on product links/tags.
- Conversions by video to identify your highest‑value formats.
Final Takeaways: How to Win the Post‑“AI Slop” Era
- YouTube isn’t banning AI; it’s banning **businesses built on indistinguishable content**.
- The creators who win from now through 2026 will:
- Show their face, work, and point of view.
- Use AI as a back‑office tool, not a content factory.
- Layer in shopping, affiliate, and their own products instead of relying only on ad RPM.
- The monetization crackdown is painful for faceless farms, but **it’s a raise for anyone willing to build real IP and commerce‑native videos**.
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techcrunch.com
1 个来源fastcompany.com
1 个来源eweek.com
1 个来源ppc.land
1 个来源41314
mediapost.com
1 个来源591112
searchenginejournal.com
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