{ "title": "Agentio 对创作者广告的 $40M 押注（2025 年 11 月 18–19 日）：创作者应如何准备以获取更大、更快的品牌预算", "content": "

Agentio 对创作者广告的 $40M 押注（2025 年 11 月 18–19 日）：创作者应如何准备以获取更大、更快的品牌预算

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为什么这事现在很重要

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Agentio 表示其年度增长达到 5 倍，已向创作者支付“数千万美元”，在 2025 年与 100 多家企业品牌合作，并报告了绩效成果，例如 Bombas 在 Agentio 活动中相比其他数字视频投放实现了 5.3 倍的 ROAS。公司在本轮融资后估值约为 3.4 亿美元，并计划扩展工程和产品团队以支持多平台广告投放。这些都是品牌希望将创作者内容视为可扩展广告库存的具体信号。 ^[2]

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Agentio 的崛起对创作者意味着什么变化

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1) 品牌预算将更快且更以绩效为导向

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Agentio 平台的目的是让品牌将创作者内容视为数字媒体渠道 —— 程序化匹配、简报、审批、广告使用权以及可衡量的 ROAS。这意味着活动将越来越多地基于绩效（CPA/ROAS）进行评判，而非纯粹的覆盖/虚荣指标。能够展示转化指标（UTM 跟踪、转化率 CVR、平均订单价值 AOV）的创作者将被优先考虑并获得溢价支付。 ^[7]

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2) 更快的交易流——但有新的运营期望

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Agentio 报告称随着其市场流动性增长，首次竞标时间降至 24 小时以内。预计会有更多入站机会，但也会带来更多要求：可投放广告的交付物、合规检查、预先批准的品牌安全筛查以及可能由 AI 自动执行的创意审核步骤。准备好模板和精细的素材。 ^[8]

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3) 多平台广告将成为基本门槛

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Agentio 正在从 YouTube 向 Meta Partnership Ads（测试版）扩展，并计划在 2026 年加入 TikTok/Snap —— 因此拥有跨平台受众和可复用素材的创作者将获得更高收益。如果你只针对单一平台优化，可能会错失价值更高的跨渠道简报。 ^[9]

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创作者应采取的具体步骤（10 点“广告就绪”清单）

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• 制定费率表与使用费表（短片/视频/帖子 + 30/60/90 天付费重用定价）。参见下方示例定价表。 ^[10]
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• 制作可投放广告的素材：15s/30s/60s 剪辑、竖屏与方形裁切、高分辨率缩略图、字幕文案，以及用于付费投放的静态创意素材。
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• 测量钩子：UTM、像素事件（如适用），并至少提供联盟或优惠码，以便生成转化数据。
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• 一页受众简介：人口统计、前 5 大话题、平均观看时长/互动、以往推广的典型 AOV（如已知）。
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• 创建合同附录模板：包括使用权、独占窗口、审批时间表和绩效奖金条款。
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• 对绩效上涨定价：提供较低的前期费用 + 绩效奖金（CPA/ROAS），以赢取活动并实现长期增长。
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• 组织可复用内容：标注原始素材、配音轨道、字幕文件，以便品牌或广告运营在无需大量二次加工的情况下复用。
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• 让会计/经纪人知悉：更快的交易流意味着更快的发票和税务/1099 工作 —— 提前准备。
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• 在一个地方跟踪品牌交易：使用 CRM（Notion / Airtable / 面向创作者的工具），以便展示交易速度与按时交付数据。
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• 制作案例研究：一页 PDF 展示过去推广的绩效（CTR、CVR、ROAS、终身价值）——品牌喜欢证据。
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示例定价（单页费率表）——作为起点使用

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级别	平台	典型每次赞助费用（2025 年区间）	建议的使用费（付费广告）
微型（10K–50K）	Reels / TikTok / Short	$100–$500	帖子费用的 +50–100% 用于 30 天付费使用。 [11]
中型（50K–250K）	YouTube 长视频 / Reels	$500–$5,000（视频）	30–60 天付费广告重用 +50–150%（按地域授权）。 [12]
宏观（250K–1M）	YouTube / 跨平台打包	$5,000–$25,000+	收取定制授权费（通常占交易额的 25–100%，取决于独占性与覆盖范围）。 [13]

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注：这些区间是从 2025 年的创作者定价指南中提取的市场基准 —— 用它们来建立有据可依的起始点；如有强劲转化历史或垂直价值可适当上调。 ^[14]

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Agentio（以及类似平台）很可能如何构建交易 —— 以及需要注意的事项

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Agentio 的产品自动化匹配、审批、合规检查和品牌活动的付款 —— 实质上将创作者内容变成具有衡量与程序化控制的广告库存。这种便利性带来了两种现实：

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• 品牌获得规模与可预测的衡量（对能提供指标的创作者有利）。
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• 市场/代理通常会收取费用或佣金；创作者应假设平台或品牌代理会截留部分利润。根据模式（固定费用、佣金或保留费），平台/代理佣金的行业惯例大致在 10–30% 之间。这是基于市场与代理惯例的推断 —— Agentio 并未公开发布统一的佣金率。 ^[15]
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示例收入情景 —— 数学如何改变

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想象一位中级 YouTuber（20 万订阅者），过去每条赞助视频收取 $4,000。传统的直接交易中，该创作者大致保留全部净收入（若有经纪费则另算）。如果 Agentio 帮助将该赞助片段转为付费广告活动并推动销售，品牌可能提供 $4,000 基础费 + 绩效奖金（或为获取使用权支付更高费用）。如果平台抽取 15% 佣金，但品牌增加了每千次展示 $4 的付费推广并产生了显著的 ROAS，创作者最终可能获得与之前相当或更高的净收入 —— 但前提是他们为使用权定价合理并共享了转化跟踪。 （参考：创作者定价区间与代理费惯例。） ^[16]

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实用模板与示例

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谁会受益 —— 谁应保持谨慎？

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模式	优点	缺点
直接品牌交易	每笔交易净收入更高，对授权拥有完全控制权	扩展速度慢；需要谈判技巧
市场（Agentio 式）	更快的交易流、企业级预算、可衡量性、更快的付款	平台佣金、可能限制性的使用条款；谈判能力较弱
经纪/经理	谈判杠杆、更高单价的交易	经纪人佣金（10–25% 以上）

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行动计划 —— 接下来的 30 天（清单）

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• 发布/更新你的一页受众简介 + 带转化指标的案例研究。
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• 为表现最佳的帖子/视频创建“可投放广告”文件夹并包含 15/30/60s 剪辑。
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• 起草费率表，明确包含广告重用授权和绩效奖金选项。
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• 确定在典型平台/代理佣金（10–30%）之后你可接受的最低净收入。
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• 在平台/市场上注册或表示兴趣（Agentio 有开放的品牌合作 —— 见新闻稿）。 ^[17]
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风险与防护措施

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• 仔细阅读任何市场的条款与条件，了解使用权；默认授权可能会将你锁定在长期的广告投放中而得不到相应的报酬。
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• 保留你自己的第一方转化跟踪（联盟代码、UTM、落地页）——不要仅依赖品牌的报告。
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• 注意创意稀释：如果你的内容变得与普通广告难以区分，受众信任可能会随时间流失。
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“广告跟随注意力——注意力已经转向创作者。” — Agentio 首席执行官 Arthur Leopold。（2025 年 11 月 18 日新闻稿 / 报道。） ^[18]

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来源与延伸阅读

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• Agentio 新闻稿（2025 年 11 月 18 日）—— B 轮、产品细节、品牌示例。 ^[19]
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• TechCrunch 报道 —— 融资、产品方向、引述。 ^[20]
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• Axios 概要 —— 快速事实与背景（2025 年 11 月 18–19 日）。 ^[21]
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• 创作者定价与市场基准（2025 年综述）：Sendible、创作者定价指南与行业汇总。 ^[22]
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• 市场/代理费用惯例与示例（10–30% 佣金区间）。 ^[23]
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"https://reelmind.ai/blog/how-do-influencer-agencies-make-money-ai-s-role-in-the-ecosystem" }, { "type": "url", "url": "https://startupfinancialprojection.com/blogs/profitability/influencer-marketing-agency" } ] }