{ "title": "Die Streaming‑Auszahlungs‑Umwälzung, erklärt: Asmongolds Kick‑Einnahmen vs. Twitch (Nov 2025) — und was Creator diese Woche tun sollten", "content": "

Die Streaming‑Auszahlungs‑Umwälzung, erklärt: Asmongolds Kick‑Einnahmen vs. Twitch (Nov 2025) — und was Creator diese Woche tun sollten

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Was sich in den letzten 48 Stunden geändert hat (und warum es wichtig ist)

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• Asmongolds Offenlegung der Einnahmen für Oktober wurde diese Woche öffentlich: ~ $165.2K auf Kick im Oktober vs. ~ $19.8K auf Twitch zwischen Oct 5–Nov 3. Er sagte auch, dass Multistreaming seinen Kick‑Anteil ungefähr halbiert, was andeutet, dass Exklusivität die stündlichen Anreize deutlich erhöht. ^[1]
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• YouTube (Nov 3) fasste neuen Kontext zu Creator‑Sicherheit und Monetarisierung zusammen: Einführung einer Erkennungsfunktion für Ähnlichkeiten, die Creatorn hilft, nicht autorisierte, KI‑veränderte Videos zu finden und zu entfernen; und Pilotierung eines „second chance“‑Programms für einige zuvor terminierte Creator — zwei Maßnahmen, die Markensicherheit und Monetarisierungs‑Langlebigkeit beeinflussen. ^[2]
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Das Geld‑Rechnen: Kick vs. Twitch vs. YouTube (November 2025 Realität)

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Einnahmen‑Mechaniken, auf die du bauen kannst

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• Kick‑Abonnements: 95/5‑Aufteilung (Creator behalten ~95%). Bei einem typischen $4.99‑Abo sind das etwa $4.75 für dich. Kicks Partnerprogramm/„KCIP“‑Anreize legen stündliche Zahlungen für qualifizierte Partner obendrauf. ^[3]
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• Twitch‑Abonnements: Standardmäßig 50/50; das erweiterte „Plus Program“ bietet jetzt 60/40 bei 100 Plus Points und 70/30 bei 300 Plus Points (Cap entfernt). US Tier‑1 Webpreis ist seit 2024 $5.99. ^[4]
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• Twitch‑Werbung: Creator können 55% an Werbung verdienen, wenn sie den Ads Manager nutzen (z. B. 3 Minuten/Stunde), laut Twitches aktualisiertem Modell. ^[5]
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• YouTube: 70/30 bei Mitgliedschaften und Fan‑Finanzierung; Shorts‑Werbe‑Revenue‑Sharing zahlt Creatorn 45% des Shorts‑„Creator‑Pools“. ^[6]
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Das Kleingedruckte, das deinen Nettobetrag bewegt

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• Multistream‑Kompromiss bei Kick: Kicks neue Multistream‑Funktion kann Kick‑Einnahmen „by up to 50%“ verringern im Vergleich zur ausschließlichen Übertragung auf Kick — genau das, worauf Asmongold anspielte. ^[7]
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• Kick‑Stundenbeschränkungen: Ab dem 31. Mar 2025 sind Streams in der Kategorie Slots & Casino von der Berechtigung für stündliche Zahlungen ausgeschlossen. ^[8]
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Plattform	Kern‑Aufteilung	Extras, die die Bezahlung erhöhen/begrenzen	Was es für $5K/Monat‑Ziel bedeutet
Kick	Subs: ~95/5 (≈$4.75 per $4.99 sub)	Partner hourly incentives; multistreaming may reduce partner earnings; gambling category excluded from hourly. [9]	~1,053 Tier‑1 subs (4,750/4.75) before tips/ads/sponsorships
Twitch (standard)	Subs: 50/50	55% ad share with Ads Manager; US Tier‑1 web price $5.99. [10]	~1,669 Tier‑1 subs (5,000 / ~$3.00)
Twitch (Plus Program)	60/40 or 70/30 after qualifying	60/40 at 100 Plus Points; 70/30 at 300; cap removed. [11]	At 70/30: ~$4.19 per $5.99 → ~1,193 subs for $5K
YouTube	Memberships/fan funding: 70/30	Shorts pool pays 45% to creators; long‑form ads vary by RPM. [12]	~1,433 members at $4.99 (≈$3.49 net) for $5K baseline

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Fallstudie: Was Asmongolds Woche für mittelgroße Creator bedeutet

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Seine Oktober‑Rechnung — ~ $165.2K auf Kick vs. ~ $19.8K auf Twitch — spiegelt einen perfekten Sturm wider: Kicks hoher Abo‑Split + Partner‑Anreize, Multistream‑Abzüge und Twitches niedrigerer Basis‑Abo‑Split, sofern du nicht 60/40 oder 70/30 freigeschaltet hast. Die Lehre ist nicht „verlass Twitch“, sondern „bewerte deine Zeit anhand der aktuellen Anreize jeder Plattform“. ^[14]

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\n “If I went exclusive on Kick, this number would be twice as high,” Asmongold said, noting multistream reductions. The platform design, not just audience size, sets your ceiling. ^[15]\n

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Policy‑Änderungen, die du in deinen Q4‑Plan einbeziehen solltest

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• Kick Partner requirements: verification + minimums (avg live CCV, hours, subs, unique chatters) before hourly incentives. Check your dashboard and apply via the Partner route. ^[16]
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• Twitch Plus Program: more streamers can now unlock 60/40 and 70/30; 70/30 cap removed—big for high‑sub channels. ^[17]
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• YouTube likeness detection: monitor & request removal of unauthorized AI-altered copies—protects your brand and deal flow. ^[18]
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• X payouts (context): creator pay is tied to Premium user engagement, not ads in replies; useful for text/video threads but volatile. ^[19]
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Wer welche Plattform jetzt priorisieren sollte?

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Praktisches Playbook für die nächsten 30 Tage

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1) Setze Einnahmenziele pro Plattform

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• Kick‑Ziel: “$X via subs + $Y hourly.” Verwende dein aktuelles CCV und deine Stunden, um stündliche Spannen zu schätzen; addiere dann Abos/Geschenke. (Kick Partner doc shows live CCV, hours, subs, unique chatters and VODs as gating metrics.) ^[23]
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• Twitch‑Ziel: “$X subs + $Y ads.” Wenn du Werbung ablehnst, musst du diesen 55%‑Anteil durch Abos/Mitgliedschaften oder Sponsoren ersetzen. ^[24]
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• YouTube‑Ziel: “$X memberships + $Y Shorts pool + $Z long‑form ads.” Shorts‑Zahlung sind 45% des Pools — Volumen und Konsistenz zählen. ^[25]
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2) Optimiere deine Split‑Berechnung

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• Verlege geschenklastige Pushes während Launches auf die Plattform mit dem höchsten Abo‑Split (Kick 95/5; Twitch, wenn du 70/30 freigeschaltet hast). ^[26]
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• Plane auf Twitch vorhersehbare 3‑minütige Werbeblöcke pro Stunde, um den 55%‑Werbeanteil freizuschalten, ohne die Retention zu zerstören (bündle sie an natürlichen Pausen). ^[27]
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3) Entscheide, wo (und wann) du multistreamen willst

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• Wenn du kurz vor den Kick‑Partner‑Schwellen stehst, erwäge einen 30‑tägigen “exclusive” Sprint, um die tatsächliche hourly rate vs. die dokumentierte multistream reduction (up to ~50%) zu testen. ^[28]
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• Wenn du sponsor‑led bist, bevorzuge jetzt die Reichweite des Multistreamings und verhandle make‑goods unter Verwendung plattformübergreifender Zuschauerzahlen.
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4) Schütze deine Marke und dein RPM

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• Aktiviere die YouTube‑Ähnlichkeitserkennung und suche regelmäßig nach nicht autorisierten, KI‑veränderten Kopien, die Sponsoren und Shorts‑Platzierungen abzweigen. ^[29]
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Marktkontext: Warum sich das Geld verschiebt

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• Prognosen zufolge werden Creator‑Plattformen 2025 mehr Werbeeinnahmen erzielen als traditionelle Medien, laut WPP‑Forecast — Plattformen stimmen Auszahlungen aggressiv ab, um dich anzuziehen. ^[31]
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• X entkoppelte die Creator‑Bezahlung vom Werbeinventar zugunsten des Engagements von Premium‑Nutzern, was die „pay creators to post“‑Strategie auch außerhalb von Live‑Video verstärkt. ^[32]
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Praxisbeispiele, die du jetzt nachbilden kannst

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• Asmongolds Mix im Oktober zeigt die Macht von Plattform‑Anreizen gegenüber reiner Publikumsgröße; er verdiente in den Vormonaten ~8x mehr auf Kick mit weniger Abos und Stunden. Nutze das, um Q4‑Sponsorpakete neu zu verhandeln (preis nach plattformübergreifender Reichweite, nicht nach Abos einer Plattform). ^[33]
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• Das Freischalten von Twitch Plus kann deine Abo‑Anforderung deutlich senken (3,334 → 2,387 Abos für $10K). Wenn du innerhalb von 10–20% der 300 Plus Points bist, priorisiere Tier‑2/3‑Gifting‑Drives für drei aufeinanderfolgende Monate, um dich zu qualifizieren. ^[34]
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Werkzeuge zur schnellen Umsetzung

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Zusammenfassung: Deine nächsten besten Schritte

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• Führe ein 30‑tägiges Revenue‑A/B durch: Kick‑exklusiv vs. Multistream; verfolge die gesamten Dollar, nicht nur Abos.
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• Auf Twitch: Jage Plus‑Program‑Schwellen, um die Split‑Lücke zu schließen; nutze den Ads Manager strategisch für den 55% Werbeanteil. ^[38]
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• Auf YouTube: Schütze dein IP mit der Ähnlichkeitserkennung und veröffentliche weiterhin Shorts + Long‑Form zur Diversifizierung. ^[39]
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---

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