Medium Just Put 15% Of Payouts On Google: Your 7‑Day SEO-to-Medium Monetization Plan (Nov 2025)
Medium Just Put 15% Of Payouts On Google: Your 7‑Day SEO-to-Medium Monetization Plan (Nov 2025)
As of November 1, Medium reweighted Partner Program payouts to actively reward search traffic from engines like Google—shifting 15% of the payout budget to member activity that originates via search. Last month’s 5% shift to external traffic (social, direct, referral) remains in place. Translation: writers who rank and bring paying members from outside Medium can now earn more per story—without changing membership prices or eligibility. [1]
What Changed—and Why It Matters For Your Money
- 15% of payouts now earmarked for member reads that arrive from search engines (Google, etc.). Prior 5% shift to external traffic still applies. [2]
- Applies retroactively: older stories can benefit once they attract search traffic (update your SEO settings). [3]
- Only member activity pays; non‑member visits don’t earn. Friend links clicked by members still count. [4]
Medium didn’t change membership pricing or your join requirements—but it did change the earning mix. Memberships remain $5/month or $50/year, with the Friend of Medium tier at $15/month or $150/year that pays writers 4x when Friends read them. Minimum payout is $10, typically sent by the 10th each month. [5]
“We’re shifting 15% of the Partner Program budget to activity on stories that members discover through search engines like Google.” [6]
Creator reaction in the last 24–48 hours? Writers are already pivoting—sharing tactics and screenshots as they optimize older posts and titles for search. [7]
Your 7‑Day SEO-to-Medium Monetization Plan
Day 0: Set Up For Payouts (15 Minutes)
- Ensure your Partner Program payout info is complete; you need $10+ to trigger a transfer (payouts usually initiate by the 10th). [8]
- Confirm paywalls on stories you want to monetize (non‑member traffic doesn’t pay). [9]
Day 1: Pick 3 “Search-First” Topics
- Choose evergreen, problem/solution topics readers actually type into Google (how-tos, frameworks, comparisons).
- Favor specificity: “Notion habit tracker template” beats “Notion tips.”
Day 2: Optimize 5 Existing Posts For Search
- Open Story → More settings → SEO Settings. Craft a concise SEO title and description with your main query; update slugs. [10]
- Add (or fix) your canonical URL if cross‑posting from your site. [11]
- Refresh intro, subheads, and internal links to related stories.
Day 3: Publish 1 Comparison and 1 “Checklist” Piece
- Comparison (“X vs Y for Freelancers”) and checklists (“Podcast launch checklist”) win long‑tail queries and convert skimmers to members.
- Use descriptive H2/H3s that mirror search intent; avoid click‑vague titles.
Day 4: Add Compliant Revenue Hooks
- Affiliate links are allowed on Medium—just disclose clearly per FTC rules; avoid ad‑like or overly promotional posts. [12]
- If you republish AI‑assisted work, comply with Medium’s AI policy (no spammy SEO‑only posts or synthetic deception). [13]
Day 5: Earn Beyond Medium—But Stack Smart
Layer product revenue where it fits the reader journey:
- Gumroad: 10% + $0.50 per sale via your links; 30% if a buyer finds you via Gumroad Discover. [14]
- Ko‑fi: 0–5% platform fee depending on mode; Gold $12/mo enables 0% service fees. Payouts are instant to your Stripe/PayPal. [15]
- Substack (for video/newsletter upsells): 10% platform fee + processor costs on paid subs. [16]
Day 6: Refresh Distribution—Without Cannibalizing Search
- Post a teaser thread on social linking to your Medium story (remember: the 5% external‑traffic shift still rewards member activity that originates off‑platform). [17]
- Use publications for added distribution; keep headlines keyword‑clean.
Day 7: Measure Search Lift, Then Iterate
- Open your story’s stats to check “Traffic sources” and watch search share rise. [18]
- Double down on posts earning search member reads; expand those into clusters.
Numbers That Matter (Right Now)
- 15%: New share of Partner Program payouts tied to member reads from search (live Nov 1). [19]
- 5%: Persistent bonus allocation for external traffic (Oct shift). [20]
- $5 / $50: Medium membership; $15 / $150 for Friend of Medium (4x writer earnings when Friends read you). [21]
- $10: Monthly payout threshold; payouts typically initiate by the 10th. [22]
Illustrative Earning Scenarios (Not Guarantees)
Medium doesn’t pay per “view”; payouts come from member engagement time, now with allocations that favor search‑originating member reads. Writers commonly report ranges rather than fixed RPMs, with self‑reported examples between roughly $10–$25+ per 1,000 member reads depending on topic depth and engagement. Use this only for planning—not as a promise. [23]
| Scenario | Before (Oct) | After (Nov) | What to Change |
|---|---|---|---|
| 3,000 member reads; 10% from search | Base + small 5% external bonus if off‑platform | Base + 15% allocation share for search reads | Improve SEO titles/descriptions; add internal links to keep members reading. [24] |
| Old evergreen post getting new Google clicks | Earned only from member engagement time | Eligible for search allocation retroactively | Update SEO settings; consider paywalling if it wasn’t. [25] |
Compliance & Earn‑More Guardrails
Stacking Medium With Your Product Revenue
| Platform | Pricing/Fees | Best Use With Medium |
|---|---|---|
| Medium Partner Program | $5/mo or $50/yr members fund payouts; Friends at $15/150 pay 4x to writers they read. $10 payout threshold. [29] | Earn from member reads; now prioritize search‑origin reads to tap the 15% allocation. |
| Gumroad | 10% + $0.50 per sale via your links; 30% via Discover marketplace. [30] | Monetize checklists/templates you reference in Medium posts. |
| Ko‑fi | 0–5% fees; instant payouts; Gold $12/mo for 0% service fees. [31] | Accept tips or run lightweight memberships linked from your bio/footer. |
| Substack | 10% platform fee + processing on paid subs. [32] | Upsell deep‑dive newsletters or paid video series to readers captured via search‑friendly Medium posts. |
Practical Examples You Can Ship This Week
Example 1: “Toolkit” Post ➝ Gumroad
- Write “Podcast Launch Toolkit: Equipment, Scripts, Checklists.”
- Rank for long‑tail (“podcast launch checklist”).
- Sell the actual checklist on Gumroad; disclose affiliate links where used. [33]
Example 2: “X vs Y” Comparison ➝ Substack
- “Notion vs Obsidian for Client Delivery.”
- SEO‑optimized H2 sections; internal links to related posts.
- CTA: “Get my paid teardown each month” on Substack. [34]
Example 3: “Budget Buyer’s Guide” ➝ Ko‑fi
- “$300 Starter Video Kit for Creators in 2025.”
- Affiliate links disclosed; add a Ko‑fi tip button for support. [35]
Advanced Tweaks Most Writers Skip
- Update older slugs to match your primary query; keep redirects tidy.
- Use tables and bullet lists to capture featured snippets where possible.
- Add “related reading” blocks to improve session depth (more member time = more earnings potential).
- Check story SEO settings after publication; edits can take time to reflect in search. [36]
Bottom Line
Medium just made SEO a revenue lever: 15% of payouts now favor member reads that come from search, on top of October’s 5% external‑traffic allocation. Keep your content paywalled, tune your SEO settings, disclose affiliates, and stack product revenue smartly (Gumroad, Ko‑fi, Substack). The fastest wins this week will come from updating your top five evergreen posts for Google and interlinking them into a reader journey that you own. [37]
Actionable Takeaways
- Optimize SEO titles/descriptions on your five best evergreen posts today. [38]
- Paywall stories that already get search traffic; confirm payout settings. [39]
- Add compliant affiliate links and one clear product CTA per story. [40]
- Build a three‑post cluster (comparison + checklist + case study) around one query.
- Watch “Traffic sources” for search growth; iterate weekly. [41]
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