{ "title": "جوجل حذف ميزات نتائج البحث أكثر — إليك خطة الإيرادات لسبعة أيام (نوفمبر 2025)", "content": "

جوجل حذف ميزات نتائج البحث أكثر — إليك خطة الإيرادات لسبعة أيام (نوفمبر 2025)

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ما الذي تغيّر (ولماذا يهم محفظتك)

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تأثير الإيرادات بأرقام مبسطة

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• إذا كانت 100,000 نقرة شهرية من جوجل عند $18 RPM تولد ~\$1,800/شهر، فإن انزلاق CTR بنسبة 10% نتيجة تناقص ظهور النتائج الغنية يقتطع ~\$180/شهر. في أسطح AI‑Overview، لاحظ بعض الناشرين خسائر CTR أكبر بكثير؛ ضع سيناريو اختباري يتراوح بين 25–50% للربع الرابع. ^[4]
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• يمكن لتحولات العمولة تعويض الخسارة عن طريق استهداف فئات بعائد أعلى. مثال: برنامج Amazon Luxury Beauty يدفع حتى 10% مقابل 1–3% في العديد من فئات السلع — مبيعات بقيمة $600 تعطي عمولة $60 عند 10% مقابل $18 عند 3%. ^[5]
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خطة الإيرادات لسبعة أيام

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اليوم 0–2: تأمين ما لديك بالفعل (SEO + البيانات المنظمة)

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• راجع المخطط الآن. أزل الوسوم المهجورة التي لم تعد تظهر في البحث (مثل Course Info، Claim Review، Estimated Salary، Learning Video، Special Announcement، Vehicle Listing) وركز على الوسوم المدعومة ذات الصلة بالأموال (Product, Review, Organization, Breadcrumb). ضوضاء أقل = تصحيح أخطاء أوضح + وقت تطوير أقل مهدور. ^[6]
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• انسخ احتياطيًا بيانات مظهر Search Console (مرشحات للنتائج الغنية المتأثرة) قبل أن يتوقف دعم API في أوائل 2026. أنشئ لقطات Looker Studio أو BigQuery هذا الأسبوع. ^[7]
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• قوّي مقتطفات المنتج. تأكد من وجود السعر والتوافر والتقييمات؛ إذا كنت تدرج خيارات منتج (لون/مقاس)، أضف Product Variant markup للحفاظ على تنافسية مقتطفك. ^[8]
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اليوم 2–4: إعادة توازن مزيج الطلب (البرامج التابعة والتجارة عبر وسائل التواصل)

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• حوّل إلى فئات بعائد أعلى في Amazon Associates لمحتوى BFCM. أَعطِ الأولوية لـ:\n
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  • Luxury Beauty (حتى 10%); Digital/Physical Music & Handmade (حوالي 5%); الفئات عند 4–4.5% (مثل Kitchen, Automotive) قبل الفئات ذات 1–2%. أنشئ أدلة هدايا وصفحات \"مقارنة\" حول هذه النسب. ^[9]
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• أطلق تدفق تجارة واحد \"طبيعي للمنصة\" على الأقل لتنويع مخاطر النقر:\n
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  • TikTok Shop: استخدم أداة Video Pre‑Check الجديدة لتقليل المخالفات قبل النشر على مقاطع الفيديو القابلة للشراء. تميّز المشكلات الشائعة قبل النشر. ^[10]
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  • TikTok Subscriptions (الولايات المتحدة/كندا): يمكن للمبدعين الحصول على 70% حصة أساسية من الإيرادات مع مسار لمكافأة أداء بنسبة 20% إضافية (بحد أقصى 90%). فكّر في \"اختيارات للأعضاء فقط\"/غرف صفقات مباشرة خلال BFCM. ^[11]
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اليوم 4–7: بناء مسار نقدي مباشر للجمهور (النشرة + صفحة دفع مملوكة)

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• تحقيق الربح من النشرة الآن: Beehiiv (Partner/Boosts/Ad Network) يدفع في اليوم 15 عن الشهر السابق — أطلق مغناطيس جذب واشرِكه من حساباتك الاجتماعية هذا الأسبوع، حتى يتضمن 15 ديسمبر أول دفعات لك. ^[12]
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• امتلك صفحة الدفع للمنتجات الرقمية:\n
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  • Gumroad: 10% + $0.50 لكل معاملة على مبيعاتك الخاصة؛ مبيعات سوق Discover هي 30% (شاملة المعالجة). Gumroad هو Merchant‑of‑Record ويتعامل مع الضرائب العالمية — مناسب لإطلاق سريع. ^[13]
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  • Ko‑fi: رسوم خدمة 0–5% (الاشتراك Gold $12/شهر = 0% رسوم خدمة). دفعات فورية إلى PayPal/Stripe؛ مستويات بسيطة ومنشورات \"للداعم فقط\" لإيراد متكرر. ^[14]
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تعديلات المحتوى لرفع CTR (هذا الأسبوع)

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اجعل المقتطف لا يقاوم

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• ابدأ بـ\"فرق\" واضح في العنوان: \"أفضل أجهزة تنقية الهواء تحت 200$ (الأهدأ + أقل تكلفة فلتر 2025)\" واظهر السعر/التوافر في الجملتين الأوليين (يعكس ما تعرضه مقتطفات Product). ^[17]
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• أضف قسمًا موجزًا للمزايا/العيوب قرب الأعلى للمراجعات التحريرية (مؤهل داخل تجارب مراجعة المنتج). ^[18]
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اعتمد على نية المقارنة

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• أنشئ جداول \"X vs Y vs Z\" بمواصفات قابلة للقياس + صفوف \"الأفضل لـ\". تتفوق هذه على قوائم عامة عندما تقلل الملخصات الذكية النقرات العامة. ^[19]
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مقايضات القنوات في نظرة واحدة

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القناة	نسبة الحسم/الرسوم النموذجية	الوقت حتى الحصول على النقود	أفضل فوز سريع هذا الأسبوع	المخاطرة الرئيسية
جوجل عضوي (عمولة)	غير قابل للتطبيق (حركة المرور)، نسب العمولة متغيرة؛ أمازون حتى 10% في Luxury Beauty؛ العديد من الفئات 1–4.5%.	دورات دفع برامج العمولة	حوّل المحتوى إلى فئات ذات معدل أعلى؛ جدّد Product schema. [20]	انخفاض ميزات SERP وملخصات AI قد تخفض CTR. [21]
TikTok Shop	تختلف حسب الفئة؛ تنطبق رسوم المنصة	سريع (مدفوعات المنصة)	استخدم Video Pre‑Check، انشر 3 مقاطع قابلة للشراء مرتبطة بصفحاتك الأعلى. [22]	احتكاك بالسياسات/الامتثال؛ روابط الشراء الخارجة عن المنصة ترى رؤية أقل حيث يوجد Shop. [23]
TikTok Subscriptions	المبدعون في US/CA: 70% أساسًا؛ مكافأة أداء حتى +20% (حد أقصى 90%). [24]	شهري	أطلق خلاصة \"عروض للأعضاء\" بسعر $3–$5 خلال BFCM.	تراجع الأعضاء؛ عتبات الأهلية للمكافآت.
Gumroad (منتجات رقمية)	10% + $0.50 (مبيعاتك الخاصة); 30% على Discover. MoR يتعامل مع الضرائب. [25]	فوري/سريع	أطلق دليل مشتري من 10 صفحات + عرض تكميلي في السلة.	رسوم أعلى على متوسط قيمة الطلب المنخفض ما لم تجمع المنتجات.
Ko‑fi (بقشيش/اشتراكات)	رسوم خدمة 0–5% (Gold $12/شهر = 0%). [26]	فوري	اقفل منشور \"اختيارات العطلات\" للأعضاء فقط.	يتطلب محتوى حصريًا مستمرًا للاحتفاظ بالأعضاء.

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قائمة التحقق للتنفيذ

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\n “نبدأ بإخراج هذه الميزات الأقل استخدامًا تدريجيًا… سيبسط هذا التحديث الصفحة ويحسّن سرعة نتائج البحث.” — Google Search Central (تحديث نوفمبر 2025) ^[33]\n

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أسئلة متكررة: “ما المخطط الذي ينبغي أن أحتفظ به؟”

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• احتفظ بـ: Product (بما في ذلك المتغيرات)، Review/AggregateRating (المراجعات التحريرية)، Organization، Breadcrumbs — هذه لا تزال تغذي تجارب التسوق/البحث الغنية. ^[34]
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• لا تهدر الوقت على: الأنواع المتقاعدة التي لم تعد جوجل تعرضها أو تبلغ عنها (على سبيل المثال، Learning Video، Estimated Salary، Special Announcement، Vehicle Listing، إلخ). ^[35]
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المصادر وقراءة إضافية

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• Search Engine Land — “Google to remove more search features including practice problems, nutrition facts, nearby offers and more” (5 نوفمبر 2025). ^[38]
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• مدونة Google Search Central — “Here's an update on our efforts to simplify the search results page” (نوفمبر 2025). ^[39]
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• مدونة Google Search Central — “Simplifying the search results page” + تحديث سبتمبر 2025. ^[40]
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• Search Engine Journal — “Google drops Search Console reporting for six structured data types” (9 سبتمبر 2025). ^[41]
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• The Guardian — “AI summaries cause ‘devastating’ drop in audiences…” (24 يوليو 2025). ^[42]
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• Amazon Associates — Standard Commission Income Rates (U.S.). ^[43]
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• Gumroad Pricing — الرسوم وتعامل MoR/الضرائب. ^[44]
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• Ko‑fi Pricing/رسوم Gold. ^[45]
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• Social Media Today — حصة إيرادات اشتراكات TikTok والمكافآت (المبدعون في أمريكا الشمالية حتى 90% كحد أقصى). ^[46]
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• Social Media Today — أداة Video Pre‑Check لـTikTok Shop للامتثال. ^[47]
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خلاصات قابلة للتنفيذ

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• افترض مساحة سطح SERP أقل وصمّم لرفع CTR للمقتطفات وتحويل خارج SERP.
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• أعد وزن محتوى العمولة نحو فئات عمولة أعلى لرفع EPC فورًا. ^[48]
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• أطلق ساق إيراد مباشر (نشرة + منتج رقمي) هذا الأسبوع لتخفيف تقلبات الربع الرابع. ^[49]
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• استخدم التجارة الأصلية للمنصة (TikTok Shop/Subscriptions) لتنويع الاكتشاف والتدفق النقدي. ^[50]
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